Industry Advocacy: Speaking Up on the Cooling-off Period

From the Legislative Council to CEDB, the Union keeps speaking up for the industry — voicing practitioners' concerns on the statutory cooling-off period and seeking the best balance between consumer protection and the trade's livelihood.

29 June 2026

Background: the Government's public consultation

On 29 June 2026 the Government launched a public consultation on the proposed regulation of prepayment contracts under the Trade Descriptions Ordinance. Below is a summary of key facts from the official press release.

  • The Government launched a two-month public consultation on the Trade Descriptions Ordinance policy proposals (from 29 June to 31 August).
  • Proposed: a statutory 7-calendar-day cooling-off period and a 14-calendar-day refund period for beauty and fitness prepayment contracts.
  • Three threshold options: contract value (i) $3,000 or above; (ii) $8,000 or above; (iii) $15,000 or above.
  • A proposed contract-term cap of 2 years, and a ban on contracts taking effect later than 3 months after signing.
  • The section 13I offence of improperly accepting payment would be added to Schedule 1 of the Organized and Serious Crimes Ordinance, giving Customs additional investigative and enforcement powers.
  • The Government will hold consultation sessions for the beauty and fitness trades; views may be submitted via tdo-review@cedb.gov.hk, fax 2869 4420, or by post.
  • Official data: nearly 90% of improper-sales-practice cases involve the beauty and fitness industries; from 2020 to 2025, complaints about improperly accepting payment accounted for about half.

Read the full government press release

17 July 2026

Speaking up at the Legislative Council: the cooling-off period and the contract-term cap

Representatives of the Hong Kong Beauty Industry Union attended an important session at the Legislative Council on the industry's behalf. At the meeting, on the issues of keenest public concern — the 'statutory cooling-off period', the 'contract-term cap' and other operating restrictions — we conveyed directly to the councillors and officials present the genuine voice and worries of front-line practitioners and merchants.

Unity is strength: you are invited to join the Union and fill in the survey.

Facing the enormous policy challenges ahead, the beauty industry must stand united and forge the strongest possible voice. We need your participation:

Join the Union: become one of us and fight shoulder to shoulder with beauty practitioners across Hong Kong to defend our profession and our livelihoods.

Fill in the survey: complete the survey form below and tell us your hard data and valuable views, so the industry's most authentic voice can be carried into the chamber.

Fill in the survey (Share Your Views)

23 July 2026

Statement — do not overcorrect! The Union's solemn response to the Trade Descriptions Ordinance public consultation

In response to the Government's public consultation on the Trade Descriptions Ordinance, the Hong Kong Beauty Industry Union (BIU) has formally submitted its views to the Commerce and Economic Development Bureau, the Customs and Excise Department, and Legislative Council members.

With northbound consumption now the norm amid high rents and high labour costs, small and medium beauty salons already stand on the brink of closure. We understand the Government's original intent to protect consumers, but excessively harsh legislation would only pile hardship on hardship — potentially triggering a wave of closures that would ultimately harm consumers.

We set out three key risks and our core requests (see the submission below):

We urge the Government to face the industry's voice, not to punish every law-abiding merchant with a 'one-size-fits-all' approach, and to work with the industry towards the best balanced solution that protects consumers while sustaining the livelihoods of tens of thousands of practitioners.

Hong Kong Beauty Industry Union

The submission in full (5 pages)

Click a photo to enlarge

Page 1 — Addressed to CEDB, Hong Kong Customs, Legislative Council members and the media. The industry's stance: no objection in principle to a 7-day statutory cooling-off period, and agreement to a 2-year contract-term cap. Request 1: revise the cap on refund administrative fees to 10%.
Page 2 — Request 2: firmly oppose any criminalisation of administrative breaches — such breaches should be handled through civil compensation and administrative fines; proposes a cooling-off contract-value threshold of $30,000 (the cooling-off period applies only to contracts above $30,000).
Page 3 — Request 3: withdraw the consultation document's clause 5.4 proposal to ban new contracts for 'the same service' — no precedent internationally, and its catch-all 'holistic consideration' test violates the principle of legal certainty.
Page 4 — The definition of 'the same service' is subjective and uncertain. Request 4: fully assess the policy's actual impact on SMEs, consult the industry thoroughly, and commission an independent body to conduct a rigorous quantitative risk assessment.
Page 5 — What the quantitative assessment should cover. Request 5: a transition period of no fewer than 48 months. Request 6: a grandfather clause — the new law applies only to contracts signed after it takes effect.

25 July 2026

A new direction for industry self-regulation — the Union stands with you

Facing an increasingly severe business environment and regulatory pressure, harsh regulation alone would only crush the industry's room to survive. The Hong Kong Beauty Industry Union (HKBIU) is committed to building an 'industry self-improvement mechanism' that establishes two-way protection for merchants and customers:

Consumer safety assurance: a well-established mediation mechanism to uphold customer confidence and the industry's credibility.

First-phase free support: professional legal and business consulting to help merchants operate in compliance.

Digital empowerment: introducing POS systems to optimise service quality and customer relations.

Information defence network: real-time alerts so the industry can respond together to malicious troublemaking and unfair treatment.

We firmly believe that replacing excessive restrictions such as clause 5.4 of the Trade Descriptions Ordinance with proactive industry self-regulation is the only way to a genuine win-win-win for consumers, merchants and the Government!

25 August 2026

Industry concerns: meeting CEDB on the statutory cooling-off period and industry development

The Union has always paid close attention to any policy measures affecting the operating environment and professional development of Hong Kong's beauty industry. The Union is deeply grateful to 邵家輝, Legislative Councillor for the Wholesale and Retail sector, whose active coordination brought together many industry representatives and representatives of the Commerce and Economic Development Bureau (CEDB) for an in-depth meeting conveying the industry's demands directly on major issues such as the 'statutory cooling-off period'.

During the meeting, industry representatives offered practical views to the Bureau on core concerns including the enforcement details and scope of definition of the cooling-off period and its real impact on small and medium beauty salons. We stressed that protecting consumer rights and safeguarding the survival space of small enterprises are equally important, and urged the Government, as it advances any policy, to listen fully to front-line practitioners and avoid a 'one-size-fits-all' approach that would place unnecessary pressure on beauty merchants operating lawfully.

The Union will maintain close communication with 邵家輝 and the relevant government departments, closely follow legislative and policy developments, strive for the greatest benefit of the beauty industry, and push the industry towards healthy, professional and sustainable development!

All members and industry peers are welcome to keep following the Union's latest updates and to speak up for the beauty industry together!

28 August 2026

Continued advocacy: candid exchanges with DAB Legislative Councillors on the challenges facing the industry

The Union has been closely following policy measures affecting the operating environment and professional autonomy of Hong Kong's beauty industry. Today (28 August), the Union was deeply honoured to be received by DAB Legislative Councillors 林琳, 周浩鼎, 葛珮帆 and 陳曼琪, joining many front-line industry representatives for an in-depth and candid discussion of the industry's current challenges and opportunities.

At the meeting, industry representatives actively conveyed core issues including clarifying the details of the 'statutory cooling-off period', the real operating pressure the regulatory framework places on small and medium beauty salons, and the industry's long-term development. We stressed that any policy must balance consumer protection with the survival space of law-abiding merchants, and expressed the hope that empirical data and front-line experience would help the councillors grasp the industry's realities more fully and explore more grounded, more flexible enforcement options together.

We thank the four Legislative Councillors for listening carefully to the industry's voice and for their valuable advice on the direction of policy advocacy. Going forward, the Union will continue its pragmatic approach, maintaining close communication with councillors across parties and with government departments, and working to move the beauty industry towards a more professional and sustainable path.

All members and industry friends are welcome to keep following the Union's latest news and to cheer on the future of the beauty industry together!

#香港美容從業聯會

#周浩鼎議員

#葛珮帆議員

#林琳議員

#陳曼琪議員

#法定冷靜期

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